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Today in Clickbait: Every Apple problem is just the worst

23 September 2018


In the wake of Apple's latest product announcements and shipments, the Internet is ablaze. Luckily, though, the wildfire of news hasn't yet burned up the Forbes contributor network's clickbait generators. One repeat offender is here to tell us that things are operating as usual on his end — but not on Apple’s.

“Apple iOS 12 Has A Serious Problem”

Serial sensationalist Gordon Kelly is sticking to his guns and delivering bad news the best way possible: blowing everything out of proportion. For those unfamiliar with his work, most of Kelly's headlines follow the recurring format of “[Something] Has A Serious Problem” or “[Something] Has A Nasty Surprise." Kelly justifies this by calling the articles part of a series, but it's really just a stunt he knows will get him easy clicks.

iOS 12 is crucial for Apple.

Making any problems with it catastrophic to the company.

In my iOS 12 Upgrade Guide, I said Apple mostly succeeded... but warned users to wait a week in case any problems arose. I hope you did...

Because now, of course, there's A Serious Problem.

... a large number of iPhone owners (particularly iPhone X) have reported iOS 12 significantly degrades the quality of their displays. And this has a dangerous side effect.

So dangerous. You don't even want to know.

As most of us select, discard and edit photos on the phone where we took them, poor calibration can mean good shots are deleted and colours are tweaked in a way which ruins the shot when you see it on another screen. This can be embarrassing if you post to social media, or heartbreaking if it was an important shot.

What Kelly is saying is that photos taken with a screwed-up iPhone X look better rendered on a properly-calibrated screen than they do rendered on the iPhone's display. This is true. But it’s not going to be "heartbreaking” if you don't like a picture of a life-changing event, because the "real" image looks better than the one you see on the phone. The camera is still capturing the same image quality, so pictures that currently look mediocre will look much better later on than they do now.

Kelly is also making a big show of the fact that people might lose pictures of important moments in their life because they deleted them under the false impression that the colors were messed up. But seriously, who's going to delete any photo of this importance, regardless of the quality? Even if they're a bit disappointed, they'll hang onto it and be pleasantly surprised when a software update makes it look even better.

It's not like anyone will look at pictures of their new baby and decide, "Welp, guess these go in the trash," just because they had slightly washed out colors.

If you have already upgraded, however, my tip is to be very careful when you edit or evaluate photos on your iPhone and use a different display, if possible.

Oh, and Kelly makes a passing reference to the elephant in the room — Apple's very obviously going to solve the problem soon with a minor software update. So this Serious Problem has a Seriously Easy Fix.

Unless the mere thought of the mere chance of lower display quality makes you cringe, it's fine for you to install iOS 12 right now. All you need to do is make sure you don't delete any photos you may have taken of precious life moments in the week since iOS 12's release. It's really not much to ask. Just wait until iOS 12.0.1 to decide whether you want to preserve the memory of your wedding.

Yes, there's a problem with Apple's software. No, you don't need to hold it up to a magnifying glass.


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